Lead acquisition & funnel conversion

Lead Generation Consulting
That Improves Pipeline Quality

We optimize landing pages, forms, booking flows, and CRM handoff quality so your acquisition spend produces qualified leads, not just submission volume.

Qualified lead focus Full-funnel lead UX Booking and form completion lift Google Ads Microsoft Ads Call & form funnels
Book Lead Gen Audit See Lead Gen Framework CRO Parent Page
Chapter 1 The lead-quality problem

You get leads,
but pipeline quality leaks

Most teams do not fail from one big issue. They lose performance across offer clarity, form friction, weak qualification, and poor source tracking integrity.

Low Conversion

Visitors arrive but offers, trust signals and product flow do not convert intent into revenue.

Ad Waste

Paid media scales top-line traffic while return on ad spend stays flat or deteriorates.

Checkout Friction

Unexpected costs, weak payment options, and mobile friction cause avoidable cart abandonment.

Operational Drag

Manual order, inventory, and fulfillment workflows slow execution and erode margin.

Chapter 2 The consulting framework

Four-stage system to
unlock growth

We follow a practical process: discovery, strategy, implementation, then optimization support.

01

Discovery & Audit

Store audit, journey mapping, benchmark analysis, KPI baseline and bottleneck diagnosis.

02

Strategy Design

Prioritized roadmap by impact and feasibility across platform, UX, channel and operations.

03

Implementation

Execute high-impact fixes: checkout, merchandising, integration, analytics and growth loops.

04

Optimize & Scale

A/B tests, channel refinement, retention strategy and scaling plan based on measured wins.

Chapter 3 Consulting coverage

Strategy, build, growth and
operations in one team

Strategy

Platform selection, channel model, roadmap sequencing and market positioning.

Technical

Custom builds, replatforming, ERP/CRM integrations and performance optimization.

Optimization

CRO, UX/UI upgrades, checkout flow refinement, analytics and KPI dashboards.

Marketing

SEO, paid ads, lifecycle email and acquisition systems aligned to margin goals.

Operations

Fulfillment, inventory workflows, returns process and automation for scale.

Chapter 4 Acquisition channels

Google, Bing, Meta, LinkedIn
and high-intent lead capture

Different business models need different architecture. We adapt strategy to your platform and growth stage.

Google Ads

Intent-led campaigns aligned with landing relevance, form quality, and sales readiness.

Microsoft/Bing Ads

Search channel optimization for lower CPL and stronger qualified lead mix.

CRM & Funnel Stack

Lead scoring, routing, and handoff integrity connected to conversion reporting.

B2B E-commerce

Account pricing, approval flows, bulk ordering and ERP-connected quote-to-cash systems.

Chapter 5 Measurement first

What we track every week

Decisions are data-led: conversion rate, average order value, customer acquisition cost, lifetime value and cart abandonment.

Conversion Rate

Primary measure of storefront effectiveness from session to purchase.

Average Order Value

Increase basket value through merchandising, bundles and checkout offers.

CAC vs LTV

Keep acquisition cost under lifetime value to preserve profitable scaling.

Abandonment Rate

Fix drop-off points with payment, shipping and friction-reduction experiments.

ROI & ROAS Calculator

Calculate true profitability from ad spend - not just revenue

ROI & ROAS Calculator

Applied: 75%
Target: 25%
ROAS
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ROI %
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Net Profit
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Break Even ROAS
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Required ROAS
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Gross Profit
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Refund Cost
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Payment Fees
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Shipping
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Overheads
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Ad Spend
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Enter ad spend and revenue to calculate.

Notes

If you enter Shipping Per Order, also enter AOV. Otherwise shipping cannot be included in break even and required ROAS. Attribution is optional. Use it if your tracking overstates or understates revenue from ads.
Engagement Models Flexible support by stage

Choose the right consulting pace

Plan names, pricing, discount and feature bullets are controlled in backend for this page.

Basic

$997/mo
  • Platform and channel audit
  • 90-day growth roadmap
  • Monthly optimization sprints
  • KPI dashboard and reporting
  • Slack/email advisory support
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Most Popular

Pro

$1,997/mo
  • Everything in Basic
  • Conversion rate optimization
  • Paid + SEO channel strategy
  • Checkout and funnel improvements
  • Weekly growth standups
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Enterprise

$3,997/mo
  • Everything in Pro
  • Multi-marketplace strategy
  • ERP/CRM integration advisory
  • B2B process and pricing design
  • Dedicated consulting pod
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FAQ Choosing the right consultant

Common questions before you start

Can you work with our existing team?

Yes. We plug into your existing internal or agency team and focus on the highest-leverage gaps.

Do you support B2B pricing complexity?

Yes. We support account pricing structures, approval workflows, bulk ordering and integration planning.

How quickly can we see wins?

Most stores see early conversion and checkout improvements in the first 30-45 days with proper implementation.

Do you only consult or also execute?

Both. We can deliver advisory-only or hybrid consulting + implementation based on your team capacity.

Ready to stop guessing and scale with confidence?

Get a practical e-commerce growth plan with clear priorities, execution support and measurable outcomes.

Book Lead Gen Audit Call us